UX Designer (Service Designer) - Senior Associate

About the role

PwC is looking for a UX / Service Designer (Senior Associate) within its Internal Firm Services line of service. You will join the UX team and work closely with Developers, Product teams, Business Architects and Technology specialists to design services that connect user needs, business priorities and technology, strengthening Service Design and AI-enabled design practices across the organisation.

Key responsibilities

• Lead Service Design activities from discovery and problem framing through concept development, experimentation and implementation support.
• Conduct user and stakeholder research and turn evidence into clear insights, opportunities and recommendations.
• Map current and future service experiences using journey maps, service blueprints, ecosystem maps and other visual methods to identify pain points, dependencies and opportunities.
• Design and run collaborative workshops so multidisciplinary teams can frame challenges and make informed decisions.
• Work with Developers, Product teams, Business Architects and Technology specialists to turn service concepts into feasible solutions.
• Apply AI-assisted design methods and agent-based workflows across research, synthesis, ideation, prototyping and experimentation, and critically evaluate their quality and limitations.
• Share methods, experiments and lessons learned to spread Service Design expertise and effective AI-enabled ways of working.

Required profile

• At least 4 years of relevant experience in UX Design, Product Design, Service Design, Design Strategy, Innovation Consulting or digital transformation, with a portfolio showing approach and impact.
• Proficient, independent use of human-centred design and Design Thinking, including qualitative research, problem framing, journey mapping, facilitation, prototyping and testing.
• Working technical knowledge to collaborate with Developers, Product, Business Architecture and Technology teams and understand system constraints.
• Hands-on use of AI-assisted and agent-based ways of working beyond basic prompting, applied to research, synthesis, ideation, prototyping and experimentation.
• Structured thinking, collaboration across functions, proactive learning and ethical handling of confidential information.
• Previous hands-on Service Design experience is an advantage; a strong background in adjacent design disciplines is also helpful.