Sales Director Europe – Non-Beverage Packaging

About the role

SIPA is looking for an experienced Sales Director Europe for its LIFE Solutions Business Unit. The role defines and executes the regional commercial strategy, builds and leads the sales organisation and drives revenue growth in non-beverage packaging segments (Edible Oil, Home & Personal Care and Food). It combines strategic market positioning with direct commercial leadership, overseeing a team of Area Sales Managers and managing complex B2B negotiations for standalone machinery and complete packaging lines. The position is open to candidates based in Europe, with the primary workplace either at the company's headquarters in Italy or in Luxembourg.

Key responsibilities

• Define and implement the European go-to-market strategy by country and market segment, and turn market opportunities into account-coverage plans.
• Establish annual sales budgets, ensure accurate sales forecasting and maintain CRM governance across the team.
• Build, mentor and direct the European sales force, setting performance objectives and supporting team development.
• Oversee regional sales profitability, balancing volume growth with margin control, and monitor competition and pricing.
• Cultivate long-term relationships with PET converters, co-packers and brand owners through site visits and strategic engagement.

Required profile

• Minimum 10 years of B2B sales experience in packaging machinery, plastics processing or capital equipment, including at least 5 years in a managerial or leadership role.
• Demonstrated track record of order intake, sales budgets and margin optimisation in complex, multi-stakeholder sales cycles.
• Full professional proficiency in English; knowledge of Italian or French is highly advantageous, and other European languages are a plus.
• Availability for frequent travel across Europe (up to 70% of working time); valid driver's licence and passport required.

Required skills

• Strong understanding of PET packaging technologies (stretch-blow moulding, injection moulding, complete lines) applied to non-beverage markets.