Marketing Analytics Consultant

About the role

We are seeking a Marketing Analytics Consultant to lead the digital measurement strategy for a globally active consumer‑goods organization. The role is fully remote and focuses on turning large‑scale digital performance data into actionable insights that drive brand growth and consumer engagement.

Key responsibilities

• Design and continuously refine a global digital measurement framework aligned with marketing and engagement KPIs.
• Identify and close gaps in data collection across websites, social media, campaigns and apps by working with cross‑functional teams.
• Oversee the end‑to‑end digital data ecosystem to ensure accurate, reliable data capture.
• Analyse multi‑platform data to produce performance narratives and strategic recommendations for senior leadership.
• Leverage social listening, sentiment analysis and search data to surface emerging consumer behaviours.
• Develop and maintain executive dashboards and reports that translate insights into clear actions.

Required profile

• Minimum seven years of experience in digital analytics, business intelligence or marketing measurement.
• Strong background in FMCG marketing analytics, preferably with experience at major consumer brands.
• Proven ability to build measurement frameworks and manage analytics across multiple digital channels.
• Experience operating in multinational organisations with complex stakeholder environments.

Required skills

• Google Analytics 4
• Google Tag Manager
• Power BI (or comparable data‑visualisation platform)
• Social media analytics and sentiment analysis tools
• Influencer performance measurement

What we offer

• One‑year fixed‑term contract starting 1 September 2026.
• Daily rate of €400 / £345.
• Fully remote work within Europe or the UK.