Senior Marketing Specialist – Brand & Value Proposition (Europe)

About the role

As a Senior Marketing Specialist you will shape how FANUC’s products, services and solutions are positioned in the European market. You will develop compelling value propositions, translate technical innovations into clear customer benefits, and craft marketing messages that drive business success.

Key responsibilities

• Develop and enhance compelling customer value propositions for products, services, and solutions
• Create clear positioning strategies and marketing messages for different target audiences and markets
• Translate complex technical product features into relevant customer benefits
• Develop go‑to‑market and communication strategies for new offerings in close collaboration with Sales, Technical Teams and external partners
• Produce marketing and sales enablement materials that communicate business value effectively
• Coordinate and align marketing initiatives with internal stakeholders and external agencies
• Analyse customer, market and competitor insights to continuously improve positioning and communication

Required profile

• Several years of experience in B2B Marketing, ideally within product, solution, service or technical marketing
• Experience in an industrial, technical or technology‑driven environment is an advantage
• Ability to translate complex technical concepts into compelling customer value and clear marketing messages
• Strong understanding of customer needs, business models and value‑based communication
• Proven collaboration with Sales, Product Management, Technical Experts and external partners
• Proactive, structured and hands‑on working style with a high level of ownership
• Excellent English communication skills, both written and spoken