External Communication Specialist

About the role

Under the Head of Communication, you will drive visibility, traffic and conversions across all external communication channels. You will design, manage and optimise multi‑channel campaigns that attract high‑quality audiences and support sales growth.

Key responsibilities

• Design and manage multi‑channel communication and traffic campaigns (SEO, SEA, GEO, social networks, display, digital, print, media partnerships).
• Develop targeted product and brand campaigns to generate leads, nurture prospects and increase brand visibility in close collaboration with the marketing team.
• Define a consistent editorial line and messaging for each campaign.
• Translate business and technical messages into engaging content (visuals, videos, presentations, digital assets) for website, LinkedIn, brochures and other external channels.
• Ensure brand identity and messaging consistency across all external touchpoints.
• Monitor and optimise digital activities to increase reach, engagement, followers and conversions; update and manage the website.
• Track and analyse KPIs and campaign performance, proposing optimisation actions.
• Contribute to media buying and sponsorship recommendations; coordinate with external service providers.
• Organise UNITED CAPS participation in trade fairs and exhibitions, from preparation to post‑event visibility.
• Collaborate closely with Sales, Marketing and Sustainability teams and propose innovative initiatives.

Required profile

• 3–5 years of experience in external communication, digital communication or performance‑driven roles.
• Experience in content strategy, branding and product storytelling in an international environment.
• Strong understanding of traffic and performance channels.
• Ability to simplify complex or technical topics into impactful business messages.
• Business‑oriented, proactive and solution‑oriented with strong organisational and project‑management skills.

Required skills

• Adobe Suite
• Canva
• Photography (shooting and editing)
• Video editing and graphic design
• Digital communication platforms
• AI tools for content creation