Personal PR & Branding Executive

About the role

We are seeking a Personal PR & Branding Executive to shape, protect and amplify the public image of a high‑profile individual in Luxembourg. The role combines strategic communications with hands‑on execution across media, digital platforms and public appearances.

Key responsibilities

• Support and evolve the personal brand strategy, ensuring consistent messaging, tone and visual identity across all public‑facing channels.
• Manage media relations, including press kits, briefs, outreach, and coordination of interviews, features and speaking engagements.
• Plan, schedule and publish social media content on LinkedIn, Instagram and X, driving engagement and aligning with brand goals.
• Develop written materials such as social copy, talking points, articles and thought‑leadership pieces, including ghost‑writing when required.
• Coordinate logistics and preparation for public events, panels and keynotes to ensure strong brand presentation.
• Monitor media coverage and online sentiment, identify reputational risks and assist with crisis communications.
• Collaborate with designers, editors and external stakeholders to maintain a high‑quality, consistent brand presence.

Required profile

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or a related field.
• 5+ years of experience in PR, executive communications, personal branding or media relations, preferably supporting senior executives or high‑profile individuals.
• Exceptional writing, editing and storytelling abilities with adaptable tone for different platforms.
• High level of professionalism, discretion and ability to handle confidential information.
• Strong project‑management mindset, detail‑oriented and resourceful.

Required skills

• Social media strategy and content distribution across major platforms.
• Media relations and influencer engagement.
• Ghost‑writing and content creation.