Head of Creative Strategy

About the role

This senior leadership position is based in Luxembourg and sits at the intersection of performance marketing, creative systems, and creator‑driven growth. You will shape and scale the creative engine that powers large‑scale paid media performance for multiple high‑growth consumer brands.

Key responsibilities

• Define and own the overall creative strategy and performance standards across a diverse portfolio of consumer brand clients.
• Build, refine and operationalise creative frameworks, playbooks and SOPs based on insights from Meta, TikTok and other paid social channels.
• Lead and develop a team of performance creative strategists, improving their ability to diagnose issues and create high‑converting concepts.
• Oversee the end‑to‑end creative production process with editing and production leads to ensure speed, quality and scalability.
• Partner with creator and talent teams to align briefing, production and paid media execution for maximum impact.
• Own creative onboarding for new clients, delivering early performance wins within the first 30 days.
• Act as the senior creative authority in client conversations, presenting insights, analysis and strategic recommendations.
• Continuously analyse creative performance trends to identify optimisation, innovation and scaling opportunities.

Required profile

• 7+ years of experience in performance creative, preferably in a fast‑paced marketing or performance‑driven agency handling multiple clients.
• Proven track record of delivering measurable business outcomes such as higher conversion rates, lower CPA or revenue growth through creative strategy.
• Deep expertise in direct‑response marketing and paid‑social creative performance, especially on Meta and TikTok platforms.
• Strong ability to mentor and lead high‑performing creative teams in a results‑oriented, high‑volume environment.
• Excellent analytical and strategic thinking skills with the capacity to turn data insights into actionable creative direction.
• Strong communication and presentation abilities.

Required skills

• Meta (Facebook) paid‑social advertising
• TikTok paid‑social advertising
• Direct‑response marketing
• Performance‑creative strategy