Cluster Director of Sales

About the role

The Cluster Director of Sales will lead commercial activities for both Sofitel Luxembourg properties. Reporting to senior hotel management, you will be responsible for generating revenue across rooms, F&B and events through proactive sales and strong client relationships.

Key responsibilities

• Define and execute an aggressive sales strategy focused on revenue generation.
• Drive new business acquisition and expand market share in the luxury segment.
• Set ambitious sales targets for a team of five and ensure consistent delivery.
• Build and maintain a high‑value client portfolio including corporate accounts, MICE, and event agencies.
• Negotiate major contracts and partnerships with key leisure and travel partners.
• Represent the hotels at industry events, trade shows and sales missions.
• Manage online distribution channels (OTAs, brand.com) and optimise performance.
• Track and analyse sales performance, KPIs and revenue metrics.

Required profile

• Proven sales leader with a results‑driven mindset.
• Strong background in corporate accounts, MICE and event agency sales.
• Experience with online distribution platforms and OTA relationships.
• Excellent market knowledge and a well‑established network of decision‑makers.
• Hands‑on commercial approach with the ability to lead and motivate a small team.

Required skills