Marketing Manager - Asset & Wealth Management

About the role

PwC is looking for a Marketing Manager for its Asset & Wealth Management line of service, within the Marketing & Communications team. You will work daily with marketing, communications, digital, events, design and business development teams to deliver integrated go-to-market initiatives for the Asset Management industry, reporting directly to the Marketing Lead.

Key responsibilities

• Define the marketing strategic and operational plan for the industry with the leadership team, the industry leader and core group, in line with the firm's goals, budget and resources.
• Develop and follow up marketing activities: campaigns, content, events, thought leadership and business development support.
• Turn strategy into execution: action plans, KPIs and dashboards, and a strong return on marketing investment.
• Leverage data, AI and marketing technology to generate insights, optimise performance and automate processes.
• Build cross-functional collaboration across marketing, communications, digital, events, design and business teams.
• Support industry account management: identify priority opportunities, monitor key accounts and track the pipeline.
• Develop external partnerships with professional associations, academic institutions and industry ecosystems.
• Manage and develop a junior team member.

Required profile

• Master's degree (Bac+5 or equivalent) in Marketing, Business Development or a relevant professional services discipline.
• At least 5 years of professional experience in marketing, business development or a related role in the financial sector or a comparable industry.
• Knowledge of the local market, industry and trends.
• Strong management skills, ability to work to tight deadlines and prioritise workload.
• Great financial awareness.
• English C1 and French C1; knowledge of German or another language is an asset.

Required skills

• Strong marketing expertise and proficiency with CRM platforms, marketing automation and reporting tools.
• Data analytics, dashboarding and performance measurement.
• Knowledge of the Luxembourg Asset & Wealth Management market is an advantage.