Digital Marketing & AI Manager

About the role

GRIDX is Luxembourg's multi-experience destination combining retail, dining, culture, sports, hospitality and events. As Digital Marketing & AI Manager, you will lead its digital growth strategy across paid media, SEO, analytics and marketing technology, working within the Marketing & Communications team. You will oversee digital performance, drive AI adoption, manage external agency partnerships and give stakeholders actionable insights.

Key responsibilities

• Digital marketing and performance: develop and run the strategy across Meta, Google and emerging channels, define targeting, budgets and KPIs, manage and challenge external agencies, and continuously optimise campaigns.
• SEO and website growth: lead keyword research, content and technical SEO, monitor organic performance, manage the Google Business Profile and embed SEO best practices across digital assets.
• Analytics and insights: own the analytics ecosystem (GA4, tracking, dashboards, attribution), deliver clear reports and foster a data-driven culture.
• AI and innovation: implement and train colleagues on AI tools, and turn emerging digital and AI trends into business opportunities.
• Cross-functional collaboration: work with CRM, Website, Social Media and Content teams on audience segmentation, lifecycle marketing and loyalty initiatives.

Required profile

• Bachelor's or Master's degree in Marketing, Communications, Data or a related field.
• Minimum 4 years' experience in digital marketing, with proven success managing paid media campaigns and budgets.
• Hands-on SEO and Google Analytics 4 experience, and practical use of AI tools in marketing.
• Fluent English and French; German is an asset.

Required skills

• Meta Ads Manager, Google Ads, Google Analytics 4, Google Search Console, Google Tag Manager and Google Business Profile.
• CRM and email marketing platforms (Brevo, HubSpot, Mailchimp or equivalent).
• Looker Studio or Power BI.
• AI tools such as ChatGPT, Claude, Jasper, Midjourney or similar.

What we offer

• A key role shaping the digital growth strategy of one of Luxembourg's most ambitious destinations.
• Ownership of digital performance, analytics and marketing innovation.
• A collaborative environment where experimentation and AI adoption are encouraged.
• Diverse content across retail, culture, gastronomy, sports and events.