Cluster Director of Sales

About the role

We are seeking a results‑driven Cluster Director of Sales to lead commercial activities for Sofitel Luxembourg’s two flagship properties. Reporting to senior hotel management, you will be responsible for generating revenue across rooms, food & beverage and events by building strong client relationships and leveraging deep market knowledge.

Key responsibilities

• Define and execute an aggressive sales strategy focused on revenue growth for rooms, F&B and events.
• Drive new business acquisition and expand market share in the luxury segment.
• Set ambitious sales targets for a team of five and ensure consistent delivery through proactive actions.
• Build and maintain a high‑value client portfolio including corporate accounts, MICE, event agencies and leisure partners.
• Negotiate major contracts and partnerships with key decision‑makers.
• Represent the hotels at industry events, trade shows and sales missions to enhance market visibility.
• Manage online distribution channels (OTAs, brand.com) and optimise performance with key digital partners.
• Track, analyse and report sales performance, KPIs and revenue metrics.

Required profile

• Proven sales leader with a strong background in corporate accounts, MICE and event agencies.
• Demonstrated ability to achieve aggressive revenue targets in a luxury hospitality environment.
• Excellent negotiation skills and a robust network of decision‑makers.
• Hands‑on commercial mindset with experience in both direct and indirect online sales channels.

Required skills

• Familiarity with OTA platforms and direct booking systems (e.g., brand.com, Accor ecosystem).